More recommendations

13/01/2010 at 14:10 | Posted in Uncategorized | Leave a Comment

Today we rolled out more recommendations at fundies.no. So far, we have given you recommendations based on your previous shopping history. Starting today, we will also give you recommendations based on the contents of your shopping cart and products you have looked at during your current visit. This functionality has been added earlier in our demo shop, but we decided to wait and experiment a bit more before rolling them out to customers.

Since we are now using several sources for recommendations, we blend the results. The items you are browsing now indicates your current focus and will have the highest priority in the recommendations. Putting a product in the cart means you have found something interesting and that is also an important signal. Your previous shopping history is used as the baseline for your visit. The blending algorithms are very important to us and we continuously strive to improve them and this description may not be accurate a week from now.

Demo Shop

18/11/2009 at 09:19 | Posted in Launch | Leave a Comment
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We have set up a demo shop where you can experience Sincerial personalized recommendations without spending money. The process to get started is the same as for any shop connected to our system:

  1. Fill out the registration form at the shop
  2. Check the box asking you if you want Sincerial recommendations
  3. Click “Send registration”
  4. Register at our demo service
  5. Click the the “Yes” button when asked if you want the Sincerial Demo Shop to get access to your Sincerial Data

At this point, you have an account at the demo shop and an account in our demo service and the accounts are linked. You will not see any personalized recommendations yet, but you may see some product recommendations based on other shoppers’ behavior. If you buy something in the shop (don’t worry, there is no money involved and we will not send you any products either, this is just a demo shop) and complete the checkout process, you will get personalized recommendations.

Go to http://demo.sincerial.com/demo_shop/ and try for yourself, it’s not hard and we think you’ll like the result. Your demo profile is available at http://demo.sincerial.com/. That site is a replica of our live Sincerial service.

Want to know more about how our system works, go read our whitepaper. It’s also available as pdf.

Sincerial Uncovered

30/10/2009 at 15:18 | Posted in Launch | Leave a Comment
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This is what we’ve been looking forward to over the past months. The launch of the first Sincerial customer, fundies.no. This event is also our cue to tell the world what we are doing. Early on in our planning, The phrase “Time to get personal” became our mantra. Those four words indicates what we are doing. We generate a user profile based on user behavior and use this profile to personalize web sites.

We looked around for a suitable target application and found online shopping. Many online stores are too small to have their own personalization system and the bigger ones will also benefit from getting more information about their customers so what we provide is a personalization service that will gather your shopping history from many online stores and use all of it to generate a profile that will help you find products that should be of interest for you in those stores and others.

Naturally, we respect people’s privacy and will only gather information if the user explicitly approves the connection between the online store and our service. If the user later finds that a particular store is not to be trusted, the approval can be revoked. You can always review the information that we have gathered about you by logging into the Sincerial site.

Even if you don’t want us to collect your shopping information, you will benefit from our recommendations at Sincerial-enabled stores because we will tell you what other products people buying the product you are looking at also bought.

The first online store to be connected to the Sincerial system is as mentioned, fundies.no, a Norwegian store focusing mainly on underwear and t-shirts. They are as happy as we are about launching this and they have also given us valuable feedback during development. So if you understand Norwegian, hop over to fundies.no and do some shopping!

Knut O. Hellan, CEO and founder of Sincerial AS

The Founding

28/09/2009 at 09:30 | Posted in Launch | Leave a Comment

Sincerial was founded 07.08.09 – that is written the European way so it’s August 7th, 2009. CEO is Knut O. Hellan and that’s all the information we are giving out at this time, but know that we will uncover our service in the not too distant future.

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